PHPro-2317

At PHPro we understand that customer satisfaction and trust are essential to the success of your online business. One of the most powerful ways to build and maintain this trust is by using customer reviews. Reviews play a crucial role in the buying process and can significantly improve the conversion, customer loyalty and search engine optimisation (SEO) of your online shop or website. 

We have already integrated with the following review systems:

Why Reviews are Important

Wondering why reviews are important,

Trust and Credibility

Reviews help potential customers make an informed decision by giving them insight into others' experiences with your products or services. Positive reviews increase trust in your brand and products, which is crucial for attracting and retaining customers.

Improved Conversion

Customers are more likely to make a purchase if they see positive feedback from others. Reviews act as social proof and can remove doubts, leading to higher conversion rates. Research shows that products with reviews sell significantly better than those without reviews.

Search engine optimisation

Reviews generate unique, user-generated content that is regularly updated. This helps search engines perceive your website as relevant and active, which can lead to better search results. Moreover, reviews often contain keywords that are important to your business, contributing to your SEO strategy.

Popular review systems

There are several review systems that can help companies collect and manage customer feedback. The three most popular review systems are: 

  

1. Trustpilot: A globally recognised review system that helps businesses collect and publish customer reviews. Trustpilot offers comprehensive analytics and management features to monitor and optimise the performance of your reviews. 

  

2. Kiyoh: Popular in the Netherlands, Kiyoh offers a user-friendly solution for collecting and managing customer reviews. The platform enables companies to measure customer satisfaction and identify areas for improvement. 

  

3. Google Reviews: Part of Google My Business, this system provides an easy way for customers to leave reviews and for businesses to manage feedback. Google Reviews also have a direct impact on your visibility in Google's search results. 

Kiyoh and Trustpilot

Kiyoh   

Kiyoh is a leading Dutch review system that helps companies collect and publish valuable customer feedback. The platform offers various integration options, including API links and plug-ins for popular e-commerce platforms. Kiyoh makes it easy to measure customer satisfaction and gain valuable insights to improve your business processes. 

 

Trustpilot 

Trustpilot is a globally recognised review system that helps companies collect, manage and publish customer reviews. With Trustpilot, you can build and enhance your online reputation by showcasing authentic customer feedback. The platform offers extensive analytics and reporting capabilities, giving you in-depth insight into your customers' experiences and satisfaction. 

Standard Review options in Adobe Commerce

Adobe Commerce (formerly Magento) offers extensive standard review capabilities that are easy to manage and use. Adobe Commerce allows customers to leave reviews and ratings for products, adding to the credibility and attractiveness of your webshop. Some features include: 

  

- Star ratings: Customers can rate products on a scale of one to five stars, giving a quick visual indication of product quality. 

- Text Reviews: Customers can provide detailed feedback on their experiences with a product, providing valuable information to potential buyers. 

- Manage Reviews: Administrators can moderate, approve or reject reviews before they are published to ensure feedback is authentic and relevant. 

Conclusion

Reviews are invaluable for your webshop or website. They help build trust, improve conversion and contribute to your SEO strategy. Whether you are using systems such as Kiyoh and Trustpilot or the standard review capabilities in Adobe Commerce, collecting and managing customer feedback is essential to the success of your online business. Get in touch with PHPro today to find out how we can help you implement effective review systems for your webshop or website. 

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