Adobe Sensei is Adobe's Artificial Intelligence (AI) and Machine Learning (ML) platform. It adds some powerful features to Adobe's product lineup. But what are the benefits? And how does Adobe Sensei work with Adobe Commerce (Magento) to support and drive sales? Find out in this blog.
What is Adobe Sensei?
Adobe Sensei is Adobe's in-house AI and ML platform. Since Sensei was first introduced in 2016, it has expanded to support a wide range of Adobe SaaS programs and platforms. By leveraging Adobe Sensei's artificial intelligence, businesses can:
- Personalize their marketing efforts. Go for one-to-one personalization!
- Gain new insights with real-time data and deep analytics.
- Get more out of their ad budget through Adobe Sensei's optimization capabilities.
Currently, Adobe Sensei is automatically integrated into Adobe Experience Cloud, Adobe Creative Cloud and Adobe Document Cloud.
Why is Adobe Sensei important for Adobe Commerce (Magento)?
Adobe Sensei is an AI engine and predicts customer behavior using collected data. It enables companies to effectively tailor their content to their customers' needs and wants. By predicting customer behavior, Adobe Sensei reduces guesswork and makes it easier to make informed choices. Artificial intelligence has always been an expensive technology that has been inaccessible to most businesses. Giants like Amazon and Netflix have been using AI and machine learning to power their Web site functionality for years. Through Adobe Sensei, smaller and mid-sized businesses can also access advanced technology at an affordable price.
PRODUCT RECOMMENDATIONS
One of the most interesting features to Adobe Sensei for Adobe Commerce are the product recommendations. Based on AI data, recommendations are made based on shopping behavior, popular trends, product similarity and more. Most shoppers are searching; they don't know very well what they want. Product recommendations are their lifesaver! By recommending the perfect and relevant product to customers, you can give them the same feeling as the personal shopper in a physical store. The result: more sales and a happy customer. Thanks to Adobe Sensei, you can easily increase the impact of your digital merchandising efforts without all the manual work. Product Recommendations are automatically integrated into Adobe Commerce Cloud. Magento Commerce users can use the technology in their online store through the Product Recommendations extension at no additional cost.
LIVE SEARCH
Get faster search results through smarter recommendations from Adobe Sensei in Adobe Commerce. Shoppers who use search are much more likely to buy something. Many shoppers are looking for something very specific, most are not using navigation in the process. They use keywords and are looking for relevant results. Previously, before Live Search from Adobe Sensei so, you had to do hours of manual work, applying rules in the back-end. But with Adobe Sensei, you use industry-leading AI and machine learning in combination with your catalog data. This allows you as an online store to deliver personalized search results lightning-fast for each of your customer's searches. Live Search is available to Adobe Commerce customers and it's free. All you have to do is download the extension.
In an e-commerce market with increasing competition, consumers have become more discerning. They expect an excellent experience on your website. Thanks to the functionalities of Adobe Sensei, you are one step closer to the perfect customer experience. Less manual work for your team, a superior customer experience for your client: the perfect combination.
PHPro is one of the largest Adobe Commerce Partners in the Benelux. Want to know more about what Adobe Sensei can do for your Magento webshop or Adobe Commerce online store? Contact one of our experts and schedule a meeting.