About Arvesta and the Aveve brand
For farmer and gardener
More than 40 different brands
Arvesta is the leading full-service partner for the agricultural sector in Belgium and a major player in Europe. With more than 40 strong brands under its wings, Arvesta provides innovative products, knowledge, and customized solutions to support agricultural entrepreneurs.
Aveve, one of Arvesta's best-known brands, targets consumers looking for quality products for gardening, animal care and baking. The brand offers a wide assortment ranging from flower and baking supplies to garden accessories and pet food. With the motto “Everything for garden, animal and home,” Aveve manages to inspire hobby gardeners, animal lovers and home bakers alike. In addition to physical stores, Aveve also has an extensive online presence, ensuring a seamless shopping experience.
Together, Arvesta and Aveve are committed to innovation, sustainability and customer focus, supporting both professional and residential customers in realizing their projects and dreams.
The challenge and goal of this project
Aveve wanted to transform its digital presence and create a platform beyond a traditional website. The goal was to develop a place where gardeners, farmers and animal lovers could not only find information and inspiration, but also shop easily. This required a modern and intuitive website that is both user-friendly and inspiring, providing a seamless experience for a broad audience with diverse needs. The challenge lay in combining a strong brand identity with a technically advanced platform that supports customers at every stage of their journey.
The result and the cooperation with PHPro
The result is an updated website and web shop at www.aveve.be that puts customers first. With an attractive and intuitive design, the platform invites visitors to discover, learn and shop. The webshop offers a user-friendly experience with access to Aveve's extensive assortment, from garden products to baking supplies and pet food. For the implementation, Aveve worked with PHPro, who realized the webshop technically. This collaboration resulted in a reliable and future-proof digital solution that perfectly matches Aveve's goals: to inspire and support customers both online and in its physical stores.
A future-proof approach
To ensure a fast and efficient website, Aveve opted for a modern and future-proof technology. This involved choosing for Hyvä Theme and Hyvä Checkout, which resulted in a lightning-fast webshop with an improved user experience.
Hyvä Theme provides an optimised frontend, which makes the website load faster and greatly improves performance. This minimises unnecessary complexity and significantly improves load times, resulting in smooth and responsive navigation.
In addition, Hyvä Checkout was implemented to make the checkout process simpler and more efficient. This checkout solution provides a faster and more user-friendly checkout experience, contributing to higher conversions and improved customer satisfaction.
Everything within reach: Aveve's E-shop
One of the most innovative elements of the new website is the addition of a comprehensive e-shop. This allows customers to easily order a wide range of products directly online. Whether it's seeds, fertilizers, garden supplies or pet care products, the e-shop offers everything needed for garden, pet and home. This digital store combines the convenience of online shopping with Aveve's trusted quality, including the home delivery option, making it even easier to turn inspiration into action.
Key integrations and functionalities
Adobe Commerce Cloud
Adobe Sensei Product Recommendations
Hÿva Frontend
Contentful CMS
InRiver PIM
SAP ERP
Microsoft Dynamics NAV - LS NAV POS
CIAM Integration
Mailchimp Marketing Automation Tool
Mollie
Aveve customer card
Store Locator
Favorite store
Gift Cards
Recipes with add-to-cart of ingredients
Aveve's Omnichannel: A seamless experience!
When building the Aveve platform, user experience was key! With an eye for detail and usability, we developed a website and e-shop that functions smoothly on all devices, from desktop to mobile. Customers can enjoy an effortless Aveve experience anytime, anywhere.
The integration of the MyAveve environment, in which the loyalty card is fully enclosed, allows points to be saved and used both online and in-store. The ordering process offers maximum flexibility, with options such as home delivery, Click&Collect, and the ability to purchase and use gift cards both physically and online. This seamless omni-channel approach not only strengthens trust, but also builds lasting relationships with customers, where convenience and loyalty go hand in hand.
Also interested in a (re)new(d) platform?
Contact us and let us spar about the pros and cons.