Obelink: The camping and outdoor specialist.
Outdoor fun
Camping gear
Obelink is one of the largest camping and outdoor stores in Europe. With an extensive range of tents, caravan accessories, camping furniture, and everything needed for an adventurous outdoor experience, Obelink offers everything you need for your holiday. Thanks to their expert advice and competitive prices, Obelink is the go-to place for camping enthusiasts and outdoor lovers.
The enjoyment of your holiday doesn't start with the vacation itself, but with selecting the right equipment. This is the vision of Obelink. The company has one physical superstore in Winterswijk (the Netherlands) and delivers to 24 European countries via their webshop!
Boosting E-commerce: Discover How Obelink and PHPro Successfully Integrated a Marketplace
Obelink had already built a strong e-commerce presence with a Magento Commerce platform when they decided to expand their operations by integrating a Mirakl-powered marketplace. The complexity of this project, particularly the need to seamlessly integrate the marketplace into their existing Adobe Commerce environment, required the expertise of a trusted and experienced development partner.
PHPro, with years of specialized experience in Adobe Commerce and Magento, was the obvious choice for Obelink. Known for successfully delivering large-scale e-commerce projects, PHPro’s reputation for deep technical expertise and innovative solutions made them the ideal partner for this ambitious venture. Although Mirakl offered a Magento Commerce integration module, Obelink was one of the first projects in the market to implement this module, which increased the complexity. With confidence in PHPro’s proven track record in the e-commerce industry, Obelink approached PHPro with certainty to take on this challenge.
How PHPro Transformed Obelink’s Marketplace with Adobe Commerce and Mirakl
We adopted a tailored approach to meet Obelink's unique requirements by modifying Adobe Commerce processes and extending the Mirakl module. The primary goal was to seamlessly integrate the marketplace into Obelink’s existing platform while also enhancing various operational aspects. Thanks to our team's extensive expertise, crucial optimizations were implemented, ranging from improving customer experiences to refining back-end processes and server performance. These solutions not only enabled smoother marketplace transactions but also resulted in significant cost savings and improved customer satisfaction. With ongoing development and strategic planning, Obelink remains at the top of the industry and maintains a competitive edge!
Innovation is not an option, it's the driving force behind our success – thanks to PHPro's support, we continue to stay ahead in the e-commerce world.
Integrations and functionalities
Adobe Commerce
Mirakl
Tweakwise
Stripe
DPD
RobinHQ
Alumio
Akeneo
Retail Vista
Google Shopping
Channable
Squeezely
Spotler
Sendgrid
More growth, fewer costs: Marketplace integration.
The marketplace integration has led to significant growth, with more than 200 active sellers expanding Obelink’s product offering. Custom order and return processes have streamlined operations, reduced errors, and improved customer satisfaction. Optimized server performance is expected to save €35,000 annually in hosting costs, while the platform’s scalability enables increasingly successful sales campaigns year after year.
Did you know? Our partnership with the Obelink team has grown significantly over the years. Our team not only supports the marketplace and its integration but has also taken over the entire Magento installation from the previous partner. Together with the Obelink team, we continue to build a powerful and future-proof platform!
Looking to expand your webshop into a marketplace?
Do you want to use your platform to connect other product providers? Let's sit down together to map out and bring your plans and needs to life!