Var matches brands with people

In 2018 Var wants to focus more on the digital renewal of its customer touchpoints and its evolution from a communication approach, that in the past was campaign-based, to an always-on content marketing approach. For this VAR chooses PHPro as partner that provides for the development of a new website, the development of a Content Management System and a maintenance contract for these new systems.

PHPro and VAR

Var is an innovative media partner that delivers high-performance solutions to advertisers and their partners/agencies and connects them optimally with consumers. Var is a successful partner that provides additional financial means for VRT to continue to offer high quality and locally relevant content. In this way Var contributes to a flourishing and inspiring media landscape in Flanders.

For Var we follow our standard way of working, being a mix between the classic waterfall method and Agile/SCRUM.

In Agile environments it is possible to respond faster to change by working every two weeks towards a new release, the so-called potentially shippable product, also known as "Minimum Viable Product" (MVP). This means that in principle we deliver functionality every two weeks that is potentially ready to go to production. This avoids the test phase only taking place at the end of the project, which could create unnecessary time pressure at Var. During this period, several tasks have to be performed: content input/migration, testing, adjustment,.....

To avoid decisions being made in the beginning that could cause problems in later phases, we started with a global analysis in which the basis was laid for the platform to be developed. Our project approach consists of the following phases. In these phases, several parts ran simultaneously and there was enough room for iteration of the ideas and partial results. Matters that were addressed in this phase were analysis & concept development, information architecture, design, development style guide, ...

For phase 1 and 2 it makes no sense to provide a custom solution, therefore PHPro chose Sulu as CMS in this phase. Sulu is a CMS based on Symfony, and focused on companies. It is a flexible CMS for creating and managing enterprise multi-sites and a reliable development environment for powerful apps. With powerful features for developers and a great UI for editors, it is the ideal engine for state-of-the-art business websites and web-based software.

For phase 2 we build on the developments in phase 1 within Sulu. The same applies to phase 3, but we will also start the MyVar implementation and integration. MyVar is not a CMS, so PHPro advised not to build these functionalities in a CMS or CMS framework. This is a mistake that often occurs in online developments: we already have a website, you can also develop things to measure, so let's build on it. That's not a good idea! Because of our years of experience PHPro chooses for the Symfony framework for custom developments next to a CMS solution.

Var matches brands with people

PHPro and VAR

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