Medishop wants to make (para)medical equipment as affordable as possible for everyone. It should be possible for both members and non-members to borrow, rent or buy the range.

Challenges

The biggest challenge for Medishop was the connection between their own mainframe and the Magento e-commerce platform. With this connection, members of the Socialist Mutuality can immediately receive their discount and/or intervention during checkout.

Process

The revamped online shop provided a real digital transformation. From PHPro we therefore decided to keep the first phase simple according to the KISS and MVP principle.

So KISS (Keep it simple, stupid) stands for simplicity and MVP (Minimal Viable Product) is about building a simple but well-functioning version that delivers immediate added value. It ensures that you can go live and start measuring actions as soon as possible. We collect data and feedback in order to get to know the visitors and members of the website better. With this information we continue to work on further optimization.

Medishop has a wide range of products that were not fully visible to members and non-members prior to the process. By offering the products online, everyone can immediately find the right product and order it in the handy online shop. This is not only useful for customers, but also for their own employees.

For example, an occupational therapist who gives advice at home can immediately show what the customer needs. He or she can immediately show and offer products for the specific home adaptations that suit the patient. This is both easier and more clear for the end-user and the healthcare professional.