How PHPro helps display the right product information

Last week you could read what the 22 most important features of a good web shop are according to Google, this week we zoom in a little deeper on the product information chapter. This chapter consists of both product details, product reviews, the search function and product prices.

For customers, clear product features and graphics are crucial, and we as PHPro like to support them in various ways.

WEBDESIGN

Initially, clearly displaying product features starts with website design. PHPro has been working with our sister company Sidekick for many years. They are by now perfectly specialized in delivering e-commerce web shops aimed at maximum conversions. Some clients that recently got a redesign are Sleepworld, E5, Exterioo and Juntoo just to give an example.

PIM

Another important part of clear product details is the “Product Information Management” system. A PIM system is a system in which you can collect, manage and publish all product information centrally. In this PIM you can store texts, tables, images and other multimedia files and also set rules that determine when a product may or may not be placed online in the webshop.

Within PHPro many customers choose for an integration with Akeneo, which is often implemented by our sister company Induxx. They have even developed their own Induxx Connector, which ensures a smooth exchange between data from Akeneo and Magento (Adobe). Many large customers rely on a PIM on a daily basis such as Sioen, Rob Brussels, Veritas, Xandres and Bel&Bo, to name but a few.

PRODUCT DETAILS ON THE WEB SHOP

Now that the product details are nicely designed and correctly entered in the PIM, it is time for the next step: displaying the product details on the web shop. After all, for some customers these are crucial in the purchase process. The screenshot below from Juntoo shows how customers can easily find product dimensions on their webshop, as well as materials, for example.

Also at customers such as Zesso, Obelink and Xandres the product details are clearly found.

On the webshop of SIP Protection, part of Sioen, the product details are even more important than on the average webshop. All their products have to meet certain certificates and standards, which can also change per size and color. The materials used are also very important, so these are extensively noted on the webshop, as well as the washing instructions, as you can see above.
 

SEO & MARKETING

Of course, it is also important that your product information can be found properly in Google and other search engines. This is why we at PHPro have already developed several SEO & marketing modules that help our clients get a better SEO score.

Indeed, thanks to our homemade PHPro Modules, we have already provided many improvements to the standard Adobe & Magento functionality. For example, our alternate links module ensures that search engines can easily find the PDP, PLP and CMS pages in other languages, while our canonical URL module ensures that fairly identical product pages do not create duplicate content.

In addition, we already developed an Open Graph module, which also allows Facebook and Twitter to easily retrieve the correct product information. The standard Magento Rich Snippet information was also extended to support multiple product types.

You could already read last week that the conversion rate is higher among customers who use search, but there is also a lot of difference between the search engines used. We would like to explain some of them here:

ELASTICSUITE

Many of our Magento Open Source projects chose the ElasticSuite.io module, in order to easily set up filters and search results. This module uses ElasticSearch and allows you to search by products, categories and content.

SENSEFUEL

Juntoo and Exterioo chose to integrate with Sensefuel, which specializes in offering personalized recommendations based on artificial intelligence.
 

ALGOLIA

Algolia is also appreciated as a search engine by many of our customers. For example, on Vinetiq's webshop you can see that you can search by products, categories as well as by countries and regions. Thanks to the extensive settings in Algolia, you as a customer can easily optimize the search results and, thanks to artificial intelligence, your end customer will also see better and better search results.

TWEAKWISE

Tweakwise is used by many of our customers for personalized site search as well as merchandising and recommendations. That means that for E5, for example, all search results are displayed from Tweakwise, while Juntoo and Exterioo use Tweakwise to display and populate PLPs.

ADOBE SENSEI

You could already read more about Adobe Sensei in this blog post. Don't hesitate to contact us if you would like a demo of this!