Most Web shops want to gain more customers, more conversions and more profits as quickly as possible. In addition, the global e-commerce market is extremely competitive. Ideally, you want every visitor to become a customer immediately and with the shortest possible turnaround time. In short, you want visitors to convert.

A conversion optimization project aims to improve the conversion ratio of your webshop. A conversion ratio is the ratio of visitors to buying customers. However, it is not that easy to take the right steps and see better results immediately. A responsible conversion optimization process consists of several steps:
 

1. It all starts with analyzing data.
2. From this data, problems start to be defined.
3. To address these, a hypothesis, a possible solution, is created for each problem.
4. The hypothesis is tested through A/B testing.
5. The results of this test are evaluated.
6. If the outcome is positive, you implement the hypothesis.
   If it is not? Then you go back to step 3.

However, we are not going to address the full conversion rate optimization (CRO) process described above in this article. However, we will give you some proven CRO tips for the product page, homepage, shopping cart and checkout.

Please note that since these general tips are not specific recommendations for your webshop, we cannot guarantee that these adjustments will result in the same conversion boost as for other webshops.