Magento Imagine 2016 | News | PHPro
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Magento Imagine 2016

15 April 2016

As a Magento Solution Partner from Belgium we had the privilege to join Magento Imagine 2016.
This 3 days event held in Las Vegas (we know.. perfect location!) is thé event in the Magento Landscape. More than 2.500 Magento experts from 45+ countries come together and exchange knowledge, experiences and information.
We love to share some of our experiences we had.

PHPro goes Imagine Las Vegas

Momentum of Magento 2

During the Magento Imagine keynotes these were some highlights:
The Magento 2 Momentum is now covered with:
- 228k+ downloads
- 800 sites live in Magento 2
- 105+ Magento 2.0 Trained Partners.
Currently, PHPro is the only Magento Solution Partner in Belgium that is a Magento 2 Trained Partner.

Magento Order Management System

A big focus during Magento Imagine 2016 was the Order Management System (OMS). Rob Sweeney, Sr. Director Product Management Magento Commerce Order Management, made it clear that inventory is crucial in this context. The goal is to make items available any time, anywhere, convenient for the consumer. The amount of channels where customers can buy will only increase. As a result, from integration standpoint, sending over data will become more complex and thus needs more integrations. In a couple of years we will be living in a world where for example your fridge will order the needed products for you. In order to manage all these sources, Magento created an Order Management System. The solution is a Software as a Service (SaaS) and provides in business rules like 'An order with product X can never be shipped from Store Y' or 'an order can be split maximum 2 times in order to prevent high shipping costs'.

This was an interesting slide:

Interested in a better Order Management System? We can create business value with you.

Magento Enterprise Cloud Edition 

With a lot of energy Magento introduced a new product: Magento Enterprise Cloud Edition. This solution is a Platform as a Service (PaaS) and offers all the benefits of modern cloud computing that are most commonly associated with scalability, high resilience and availability, PCI compliance, global availability and automated patching, while still maintaining flexibility in software customization that our merchants require. The picture looks like this:

Want to know more about the benefits? Contact us

Magento 2.1 and the future roadmap

Paul Boisvert, Head of Product Management Magento, gave insight in some new Magento 2.1 features. These will cover:

- Staging and Preview
- Elastic Search Support
- PayPal In-context checkout
- PayPal Pro Stored credit cards

Magento 2.1 will come live in June. Although Magento communicated last year they would release a new .x version every Q ...

Magento 2.2 will focus more on B2B. Why? Because B2B has it's own requirements as you can see on this slide:

Rumour goes that Magento 2.2 will be released in Q3. Some features that will be covered:

- Company Hierarchy
- Advanced Pricing Options
- Quote History

Magento 2.3 will focus on an Enriched Content Management System and Admin UX improvements

Magento 2.4 will focus on:

- Enhanced reporting and analytics 
- Search Merchandising
- Admin UX improvements
- Advanced Promotions 

We are looking forward to these releases! Want to check how these features apply to your business? Contact us

The new Marketplace for Magento modules was also mentioned during Magento Imagine. Now only Magento 2 modules are listed, but at the end of Q2 the new Marketplace will also provide in Magento 1 extensions. 

Fraport won the omnichannel award

Frankfurt Airport is already one of Europe's largest travel hubs, having served 61 million passengers in 2015. With over 300 retail outlets, Frankfurt Airport is also the biggest shopping mall in Germany. Now, it also represents the most technologically advanced commerce experience for travelers in the air and on the ground. With the ability to buy in the air and pick-up on the ground, Frankfurt Airport is bringing fun, excitement and convenience to their travelling customers. And the myriad of food, beverage, luxury and apparel brands that occupy the airport get a new way to attract and delight travellers through a unique digital marketplace. (Read the full story of FraPort)

It was a very interesting presentation. Not only looking from customer experience part, but also from the integration part. Check out the solutions that were used:

Not to mention that the project was realised in 1 year using 10.000 days of developement. Yes, 10.000 days! All on Open-Source systems; Mule as ESB, OROcrm as CRM, Akeneo as PIM, Magento as Digital Commerce and OMS. Supported by 120 servers in 2 datacenters. 

Travelling back from Las Vegas to Frankfurt we wanted to try this beautifull omnichannel experience but got this surprising message, woops.. 

Future is Commerce

After visiting Magento Imagine we even more believe that this quote is the key to success:
"Omnichannel should not be a topic during business talks, it should be the business itself"

Our visit to Magento Imagine 2016 as a Magento Solution Parter from Belgium emphasized that Magento received more freedom in order to grow thanks to the investment of Primeira. From several Magento employees we received the feedback that the ability to grow, expand and improve is bigger than ever.

The future is commerce.